As ambitious as ever, one of our cherished clients Berkeley Group is on target to achieve its ambition to double its pre-tax profit at least two years earlier than originally expected. This is part of a five-year plan set out in May 2010 with other specific targets outlined:

• To grow the future gross margin in its landbank from £2 billion to around £3 billion
• To be the market leader in place making through using the Building for Life criteria. Berkeley said: “ Berkeley's emphasis on place making and putting the customer at the heart of every decision, coupled with a focus on London and the South East, has enabled it to outperform despite the well publicised wider market challenges we are experiencing.”

No one sets ambition like Berkeley Group and it is great to be working with a team who have achieved such a strong forward sales position.

How great to see Redrow reporting a surge in profit and revenue for the year to June on the back of the success of the firm's New Heritage Collection range. The New Heritage Collection made up 41% of private turnover in the second half of the year and more than 50% by value and Chairman Steve Morgan said: "Through decisive management action, particularly the introduction of the New Heritage Collection, we have been able to increase average selling prices and margins by changing mix and keeping costs under control". He also said that "The outlook for the industry remains challenging due to the lack of mortgages. With five new jobs being created for every new home built, it is strongly in our country's interest to resolve the mortgage issue," he said. How great it will be to see an increase in lending to enable more sales.

Here at the Sales Accelerator, we aim to help you make the most out of your business. We are here to offer practical tips and tricks to help develop you into the best sales person you can be.