How often have you heard the phrase ‘People do not buy what a product is, they buy what it will do for them’?
We say it often while working with sales people and trying to encourage them to focus on Benefit Selling while demonstrating their available product.
- You can get useful tips from us by email - these will give you specific ideas that you can use straight away.
- If you register with us – it’s free! You will get a password giving you access to all our selling tools – more than we can list now!
- With your password, you can access e-salesbooks, e-guides and much, much more!
- Buy the Engaging Demonstration e salesbook - £9.99 and packed with so much more value than that! This e salesbook will help you to conduct really engaging demonstrations into your sales approach. This is such an exciting element of the sale and should be so engaging. We know how to help you to engage all the way – it’s worth a read!
Become better at engaging your customer in the demonstration.
This is your opportunity to sell on emotion and get closes more often. Demonstration is the most emotionally engaging part of the sale and your sales approach should be planned and staged so that the customer is emotionally engaged and providing you with feedback and comments so that you know which aspects of the property and the development are meeting their needs and expectations.
This is also the stage where you build in maximum commitment generating opportunities.
- Buy the Engaging Demonstration e salesbook - £9.99 and packed with so much more value than that! This e salesbook will help you to conduct really engaging demonstrations into your sales approach. This is such an exciting element of the sale and should be so engaging. We know how to help you to engage all the way – it’s worth a read!
An effective and persuasive demonstration needs to be planned; the product needs to be demonstrated in benefit terms; benefits that are relevant to that specific customer.
The sales style needs to be ‘ask don’t tell’ and maximum emotional customer engagement and feedback needs to gained so that you can assess the readiness to buy.
Throughout the demonstration, you need to be getting positive ‘ticks’ to every aspect of the property and the development and build into the demonstration key elements that will lead the customer to give you a ‘read’ on their readiness to buy; their action plan to achieve the home, building thinking time, explain the house purchase route, use the information you have on the customer to facilitate and turn any objections into positive liveable solutions.
Sign up for the FREE Engaging Demonstration Series of emails and we will help you to demonstrate more effectively. Today’s customers need you to:
- Manage the customer better
- Persuade those with affordability more
- Manage every single opportunity over a series of events
- Nurture the customer’s confidence
- Gain their commitment
We want to help you to achieve more commitment from your product demonstration and the Engaging Demonstration Series of emails and top tips will really help you to make the changes necessary to present in a way that suits the needs of customers in today’s market.
Invest in yourself and take Control Of Every Sales Opportunity and in turn Accelerate Your Sales Rate.
Have a look at our other resources to help you improve this area of your selling:
- Buy the Engaging Demonstration e salesbook - £9.99 and packed with so much more value than that! This e salesbook will help you to conduct really engaging demonstrations into your sales approach. This is such an exciting element of the sale and should be so engaging. We know how to help you to engage all the way – it’s worth a read!
- Find out how to do FAB workouts for great demonstrations £7. Great demonstrations are dependent on you being able to link what you know about the customer to how the elements of the home you are selling will benefit the customer.
- Our 3 essentials to build into every demonstration e guide at just £7 will seriously improve your demonstration and help you to really know how near or far you are from a reservation
- Demonstrations are one of the three most single important aspects of a sale. The more confident you get in the demonstration, the closer you are to the reservation actually happening. Download our e guide - Getting more yeses in your demonstrations £7 – to work out how you can ask for commitment little and often throughout your demonstration.